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Slashing iPhone repair prices in South Africa

Apple Doctor said that over the course of nine months it has forced the prices of iPhone and iPad repairs in South Africa to drop by 72%. This includes the price of battery and screen replacements. “It’s not uncommon for consumers to rather buy a new iPhone than repair it,” said Sean Joffe, co-founder of Apple Doctor.

“We noticed that there appeared to be some unscrupulous profiteering by the dominant market player in iPhone repairing which had captured close to perhaps 80% of the market share in South Africa.” “So, the Apple Doctor went to war on behalf of the over-stretched South African consumer, implementing mercenary prices from 1 October 2016,” said Joffe. Joffe co-founded Apple Doctor with James Winter, launching the service in January 2016 with the promise of guaranteed repairs done “while you wait”.

He said the company can complete a screen replacement in an hour or less, and will match or beat any written quote from an Apple-authorised repair agent. “We’ve noticed that consumers are enjoying the David and Goliath price battle, and us unseating the incumbent,” said Joffe.

Changing the battery

“Many consumers are completely unaware that they are able to replace the internal iPhone battery inexpensively, and unfortunately their iPhones often become draw fillers,” said Joffe. Another challenge for Apple Doctor is that over 30% of all iPhones received show evidence of a bad attempt to repair them, he said.

“Shoddy workmanship shows itself clearly and consumers need to be made aware that their repairers are either not doing their job correctly or simply stealing parts.” Apple Doctor’s prices to repair iPhones and iPads are detailed below.

iPhone repair prices

Device Cracked screen replacement Battery replacement
iPhone 4 R449 R289
iPhone 4s R499 R309
iPhone 5 R599 R309
iPhone 5s R699 R349
iPhone 5c R699 R319
iPhone SE R999 R489
iPhone 6 R799 R379
iPhone 6 Plus R1,299 R419
iPhone 6s R1,499 R469
iPhone 6s Plus R2,599 R479
iPhone 7 R2,699 R689
iPhone 7 Plus R2,999 R789

iPad repair prices

Device Cracked screen replacement Battery replacement
iPad 2 (Digitizer only) R699 R649
iPad 3 (Digitizer only) R849 R849
iPad mini (Digitizer only) R899 R649
iPad Air (Digitizer only) R1,199 R849
iPad Air 2 R2,999 R799
iPad Pro 9.7? R5,999 N/A
iPad Pro 12.9? R6,499 N/A

Apple Watch repair prices

  • Apple Watch 38mm – R2,400
  • Apple Watch 42mm – R2,800

Apple Doctor repairs

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Now read: Apple launching iPhone screen repair machines – Report[1]

References

  1. ^ Apple launching iPhone screen repair machines – Report (mybroadband.co.za)