Young Instagram users spend 32 minutes a day using the app

Facebook Inc.’s Instagram is most popular for people younger than 25, who the company says spend an average of more than 32 minutes a day on the photo-sharing app. For those 25 and older, usage is more than 24 minutes a day, the company said. Instagram is crediting much of the growth in engagement to its “Stories,” which was launched a year ago as a copycat to Snapchat’s feature with the same name.

The function allows people to upload short videos of their day that disappear after 24 hours and Instagram’s version now has 250 million daily users. The new statistics may be salt in the wound for Snapchat, which last reported 166 million users for its overall app, although it may outpace Instagram in terms of time spent. Snapchat users spent over 30 minutes per day on the app in the first quarter, according to newly-public parent company Snap Inc.

Time spent is an important metric for advertisers, which like to hear that users are browsing an app beyond quick checks for updates, making them more likely to run into some marketing.

Instagram last disclosed the number almost three years ago, in October 2014, when it announced people were spending 21 minutes per day overall.

Now read: Instagram testing new sponsored posts indicator[1]


  1. ^ Instagram testing new sponsored posts indicator (

OLX launches improved app and website

OLX has launched a new mobile app, and replaced its desktop and mobile websites with a progressive web app. On the new platform, buyers and sellers will now need to register and login using mobile or Facebook verification. Users will have their own profile and will be able to see who they are talking to, and if they have any mutual friends via Facebook.

OLX said the new layer of security will help prevent potential scammers and fraud.

“This is our biggest update to the platform since the OLX launch in 2012,” said OLX South Africa manager Sjoerd Nikkelen.

Listings will also appear in a newsfeed-style layout – similar to social media platforms – and the system will use GPS information to provide location-specific offers.

Now read: WhatsApp group admins beware[1]


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Instagram introduces private collections

Instagram now allows users to organise their saved posts into private collections[1]. Users can create and name a collection when they save a post, or add it to an existing collection. Users can create multiple collections, allowing for saved posts to be organised into customisable folders.

Private collections are accessible under the “Saved Posts” tab in the Instagram app, and are only visible to the creator.

46% of Instagram users have saved at least one post since the introduction of the feature in December 2016.

Instagram collections

Now read: Instagram adds two-factor authentication and blurs sensitive content[2]


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  2. ^ Instagram adds two-factor authentication and blurs sensitive content (