YouTube announced it is dropping video annotations and replacing them with a more mobile-friendly feature. YouTube will replace annotations with Cards and End Screens, which cater to the growing number of users who view YouTube videos on mobile devices. The Annotations Editor will be discontinued from 2 May 2017, after which users will be unable to add annotations to their videos.
Annotations do not work on mobile, unlike YouTube’s Cards and End Screens – which work on desktop and mobile browsers, and have improved functionality.
YouTube said the use of annotations has decreased by over 70% since the introduction of Cards and End Screens, and the new platform generates seven-times more clicks across YouTube.
Annotations have become less effective among YouTube viewers, with average users closing 12 annotations before clicking on one.
- ^ announced (youtube-creators.googleblog.com)
- ^ YouTube Uptime – an app for watching videos with friends (mybroadband.co.za)