According to the browser’s website, it increases load speeds by up to 60% over conventional browsers by automatically blocking certain ads and scripts. Brave is still under development and is improving its unique payment and microtransaction features, which aim to change the way online content is consumed.
Approach to online advertising
Brave blocks ads by default, giving users the option to allow ads or show only Brave-replacement advertising.
As using an adblocker deprives your favourite publishers of the revenue they require to produce content, Brave has engineered a solution to create revenue for publishers. The browser blocks unwanted ads and trackers and replaces them with Brave Ads, which it then uses to pay publishers and users – incentivising users to view adverts. The adverts use anonymous protocols to confirm impressions and track views, maintaining user privacy while providing advertisers and publishers with accurate information.
Brave aims to reward users with 15% of gross ad revenue, while taking 15% for itself. Users can opt to donate their share of ad revenue to their favourite sites, which will turn off all adverts on that website.
Brave payments allow publishers to earn revenue from users while allowing users to view ad-free content.
Brave allows users to contribute a certain amount of Bitcoin per month to publishers while removing ads from those sites. Users can top up their Brave Bitcoin wallet on a monthly basis, and publishers will earn payments from users who have enabled Brave payments. The sites you visit most often will receive a greater share of your monthly Bitcoin budget.
Basic Attention Token
This is accomplished by the client-side tracking of user attention and ad views while maintaining client privacy when interacting with publishers, advertisers, and the Ethereum blockchain. Browser users will earn BAT from advertisers and can then use this within the platform to fund publishers and purchase premium content. The BAT ICO (Initial Coin Offering) recently concluded, with the token selling out almost instantly.
BAT is set to be deployed in the near future and could change the way Brave users consume content.