Facebook increased its desktop ad revenue by 18% in the third quarter of the year by thwarting Adblock Plus and other ad blockers, TechCrunch reported. Although most of its revenue comes from mobile (84%), desktop revenue is still significant – growing from £998 million in Q2 to £1.1 billion in Q3. “This quarter we had 18% year-over-year desktop revenue growth,” said Facebook.
“So that increment, that acceleration in desktop revenue growth is largely due to our efforts on reducing the impact of ad blocking.”
TechCrunch reported that although Adblock Plus said it would work around Facebook’s attempts to nullify its service, Facebook has kept ahead.
Adblock Plus temporarily managed to get around Facebook’s blocks, but the social media company responded and kept ads displaying to Adblock Plus users.