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Adblock Plus

Adverts or crypto-mining – You choose

Salon is giving readers who use ad-blockers a choice[1] – disable ad-blocking or use their computer’s unused resources to mine cryptocurrencies. Salon said it pays its bills through advertising, and through this revenue it is able to offer its content for free to readers. Ad-blockers are breaking the unwritten relationship which Salon has with its readers, however, where they get free content in exchange for adverts.

“Ad-blockers cut deeply into our revenue and create a more one-sided relationships between reader and publisher,” said Salon. To solve this problem, the publisher is using the reader’s PC for lost ad revenue. “Your computer can help support our ability to pay our editors and journalists.”

Readers who use ad-blockers are now met with a splash screen which gives them an option: Turn off your ad-blocker or mine cryptocurrencies (Monero).

Now read: Adblock Plus to show online adverts[2]

References

  1. ^ a choice (www.salon.com)
  2. ^ Adblock Plus to show online adverts (mybroadband.co.za)

Facebook made a lot more money by blocking ad blockers

Facebook increased its desktop ad revenue by 18% in the third quarter of the year by thwarting Adblock Plus and other ad blockers, TechCrunch reported[1]. Although most of its revenue comes from mobile (84%), desktop revenue is still significant – growing from £998 million in Q2 to £1.1 billion in Q3. “This quarter we had 18% year-over-year desktop revenue growth,” said Facebook.

“So that increment, that acceleration in desktop revenue growth is largely due to our efforts on reducing the impact of ad blocking.”

TechCrunch reported that although Adblock Plus said it would work around Facebook’s attempts to nullify its service, Facebook has kept ahead.

Adblock Plus temporarily managed to get around Facebook’s blocks, but the social media company responded and kept ads displaying to Adblock Plus users.

Now read: Adblock Plus to show online adverts[2]

References

  1. ^ TechCrunch reported (techcrunch.com)
  2. ^ Adblock Plus to show online adverts (mybroadband.co.za)