Google posts massive advertising revenue gains

Google parent Alphabet has unveiled its results for Q4 2017, which show that its operating profits soared – growing by 15% to £32 billion. The Washington Post reported[1] that this allays concerns that advertisers no longer trust the company’s platforms, including YouTube. Alphabet said mobile search led its strong growth, and it also enjoyed a boost from desktop search and YouTube.

Revenue from Google’s advertising business grew by 21% compared to last year and now accounts for 84% of Alphabet’s total revenue.

The company’s cloud platform, which competes with Amazon Web Services and Microsoft Azure, generated £1 billion in revenue this past quarter.

Now read: Alphabet launches new cybersecurity company[2]

References

  1. ^ The Washington Post reported (www.washingtonpost.com)
  2. ^ Alphabet launches new cybersecurity company (mybroadband.co.za)

Leave a Reply

Your email address will not be published. Required fields are marked *