Google posts massive advertising revenue gains
Google parent Alphabet has unveiled its results for Q4 2017, which show that its operating profits soared – growing by 15% to £32 billion. The Washington Post reported that this allays concerns that advertisers no longer trust the company’s platforms, including YouTube. Alphabet said mobile search led its strong growth, and it also enjoyed a boost from desktop search and YouTube.
Revenue from Google’s advertising business grew by 21% compared to last year and now accounts for 84% of Alphabet’s total revenue.
The company’s cloud platform, which competes with Amazon Web Services and Microsoft Azure, generated £1 billion in revenue this past quarter.
- ^ The Washington Post reported (www.washingtonpost.com)
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