Parks Associates: 76% of North American Broadband Households use Wi-Fi as Their Primary Connection Technology


24, 2018 /PRNewswire/ — Parks Associates today released a new whitepaper, Staking a Claim in the Connected Home: Service Provider Solutions[1], which reveals more than 60% of U.S. broadband households with a networking router received that device from their broadband service provider. The whitepaper, sponsored by Calix, addresses operator strategies to enhance this equipment and expand their footprint in the home, creating new revenue opportunities and securing their role as key players in the connected home.

“Operators have an established claim in the connected home by virtue of their existing customer relationships, but they are competing with many new products that promise improved Wi-Fi, smart home and voice controls, and enhanced data privacy and security. U.S. broadband households now have an average of 9.1 connected devices,” said Brad Russell[2], Research Director, Connected Home, Parks Associates. “Providers can integrate these and other features into the equipment (CPE) they are deploying into subscribers’ homes, consolidating multiple home services under unified support and premium Wi-Fi coverage.”

The whitepaper examines new approaches to optimize operator-grade CPE solutions, including support for all connected devices in the home, services to address consumer network troubles and privacy concerns, and new ways operators can support, manage, and monetize connected homes.

“One of the challenges around the Internet of Things and the connected home is that while consumers expect simplified user experiences, the reality is often far removed,” said Pam Ferguson, AVP of Product Marketing for Cloud and Premises at Calix. “This paper highlights research from Parks Associates that indicates that nearly one-half of smart home device owners experience technical issues.

Further, 13% of consumers contact their service provider for help resolving smart home device problems, regardless of where the setup problems arise.”

Additional research from Staking a Claim in the Connected Home: Service Provider Solutions shows:

“If operators want to compete effectively in the connected home, they will need to add value through premium CPE and a quality consumer experience,” Russell said. “They already shoulder the blame when things go wrong with Wi-Fi and the network, so they cannot continue to cede ground to new devices while their own services become commoditized.”

To download this whitepaper, visit[3].

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS(TM) Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer.[4]


Julia Homier
Parks Associates

SOURCE Parks Associates


  1. ^ Staking a Claim in the Connected Home: Service Provider Solutions (
  2. ^ Brad Russell (
  3. ^ (
  4. ^ (
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