Free box upgrade for Virgin customers: All broadband and TV subscribers to get flagship V6 streaming box
Virgin Media will offer its existing television customers a free upgrade to its flagship V6 box as part of an accelerated roll out of the technology, it revealed today.
Any customer with a Virgin TV and broadband bundle will be eligible for the upgrade, which can support ultrafast broadband and 4K ultra-high definition programming.
The V6 box is a rival to Sky’s Q system and launched in 2016.
The move comes as subscription-based streaming services become increasingly popular alternatives to traditional TV services.
Virgin Media: The telecoms giant is upgrading its TV and broadband customers to its V6 box
Virgin says its existing V6 customers are three times as likely to use Netflix and twice as likely to use BBC iPlayer as other Virgin box users.
It will contact customers eligible for the free upgrade in the coming weeks, although it hasn’t revealed how many people will get it.
Virgin adds that the vast majority of new boxes could be self-installed without an engineer visit.
It also confirmed customers would pay no additional cost or take out a new contract in order to upgrade.
The telecoms giant says the upgrade is being introduced to mark the one millionth installation of the box, just over a year since its launch.
David Boucher, Virgin Media’s chief digital entertainment officer said it wanted to offer its best technology more widely, but also embrace the rise in streaming services.
He said: ‘We believe that our finest kit shouldn’t just be for new customers.
‘So today we’re kicking off one of the largest existing customer upgrade programmes ever seen in the UK, accelerating the rollout of our best ever set-top box.
‘Our customers tell us how much they love using the V6 box and watch more TV when they have one.
‘As a central entertainment hub, fired by our superior ultrafast broadband, the V6 is built for apps and the best on-demand TV experience – whether its iPlayer, Netflix or thousands of box sets.
‘Rightfully, our customers expect the best, and with top-notch TV to lightning-fast broadband, that’s exactly what they are getting.’
V6: The box has increased power and is better designed to cope with streaming services
Mr Boucher said the company saw on-demand TV services such as Netflix as ‘partners not predators’, and that the increased power of the V6 compared to previous Virgin boxes was designed to better support such services.
The box also allows users to record six programmes at once while watching a seventh one.
Netflix revealed earlier in the week that it had a record 8.3million boost in worldwide boost in subscriber numbers in the last three months of 2017.