Best Amazon tablet

Amazon has managed to take control of the budget tablet[1] market with its range of Fire tablets thanks to its powerful brand and the fact that it can undercut its Android competitors on price. This means you’ll get better quality hardware than on the equivalent Android tablet, but with the disadvantage that Amazon tablets don’t have any Google services on them. If you have an Android phone and you’re used to using Gmail, Google Maps, YouTube, the Chrome web browser and other apps you may be disappointed that you can’t install them on a Fire tablet.

Instead Amazon has its own web browser, email app, maps and – of course – its own video service, Prime Video.

Ultimately, Amazon wants you to use its video service, buy apps from its app store, books from its Kindle store and physical products from its main store. Not entirely surprising if you think about it. But none of this is a reason not to buy an Amazon tablet.

After all, you probably shop on Amazon already and if you’re after a tablet primarily for entertainment, you’ll hardly notice the difference between the Fire range and an Android tablet. There are loads of big-name apps available including Netflix, UK catch-up TV services plus a large collection of completely free apps and games in Amazon Underground.

Fire tablets are great for kids and adults alike and Amazon offers specific kids versions of the 7- and 8in models. Those cost more but come with a protective case, a great two-year warranty that covers accidental damage and a 12-month subscription to its kids content (Fire for Kids Unlimited[2]) which includes videos, games, apps and books.

So the question is, which model should you buy? Briefly, here’s a summary of their key specs showing how they compare.

Fire 7

Fire HD 8

Fire HD 10

Price (from)









1024 x 600 (171 ppi)

1280 x 800 (189 ppi)

1920 x 1200 (224 ppi)


Black, Marine Blue, Punch Red and Canary Yellow

Black, Marine Blue, Punch Red and Canary Yellow

Black, Marine Blue and Punch Red


Quad-core 1.3 GHz

Quad-core 1.3 GHz

Quad-core up to 1.8 GHz




Yes, hands-free


Mono speaker, built-in microphone

Dolby Atmos, dual-stereo speakers, built-in microphone

Dolby Atmos, dual-stereo speakers, built-in microphone


8 or 16 GB (expandable by up to 256 GB)

16 or 32 GB (expandable by up to 256 GB)

32 or 64 GB (expandable by up to 256 GB)


VGA front + 2Mp rear

VGA front + 2Mp rear

VGA front + 2Mp rear


Dual-band Wi-Fi (802.11n)

Dual-band Wi-Fi (802.11n)

Dual-band Wi-Fi (802.11n)

Battery Life

Up to 8 hours

Up to 12 hours

Up to 10 hours


295 g

369 g

500 g


192 x 115 x 9.6 mm

214 x 128 x 9.7 mm

262 x 159 x 9.8 mm

Amazon Fire 7

The Fire 7 is the smallest tablet with, as you’d guess, a 7in screen. It’s great value for under GBP50 as it has a decent screen and the option of expanding storage with a microSD card.

It’s not hugely powerful but you shouldn’t expect a lightning-fast tablet for this price and you’ll have to put up with waiting a little longer for apps to load than on the Fire HD 10 for example.

The screen uses IPS technology which means good colours and viewing angles, but the Fire 7 has a pretty low resolution of 1024×600. That’s why there’s no ‘HD’ in its name. It’s a particularly good choice for kids and you don’t necessarily have to buy the GBP99 Kids Edition.

Even the GBP49.99 version comes with the Fire for Kids app that offers great parental controls and there are dozens of free games that kids love. The cameras are poor, but that is a trait of all current Amazon tablets, sadly.

For more, read our full Fire 7 review[3].

Amazon Fire HD 8 2017

Best Amazon tablet

For an extra GBP30, the HD 8 has a screen that’s one inch larger. It also has a higher resolution of 1280×800, but there’s really not much of a difference in quality when you put the HD 8 and Fire 7 side by side.

Cameras are the same, as is processing power. What’s different is that you get stereo speakers and double the internal storage, with the option to add capacity with a microSD card. Everything about the interface and available apps and services is the same.

You get Alexa, too, but as with the Fire 7, you have to push an on-screen button before you can ask her anything. That’s not nearly as convenient as the hands-free Alexa on the HD 10.

You can read our full Fire HD 8 review to find out more about the tablet.

Amazon Fire HD 10 (2017)

Best Amazon tablet

The HD 10 costs a lot more than the smaller tablets, but it also gives you a lot more. The 10.1in screen is obviously bigger, but the resolution of 1920×1200 means it has a higher pixel density of 224ppi.

It’s enough to make it look sharp and – as with its siblings’ – it’s a great screen with vibrant colours and good viewing angles. There’s a faster processor and more RAM which means Alexa can work hands-free like an Echo. Alexa is much more useful when you don’t have to press a button to wake her up.

The HD also has more storage: 32GB as standard with the option for 64GB.

You can’t get the HD 10 in yellow, but that may not bother you.

Assuming it doesn’t, anyone looking for a standard iPad-size tablet shouldn’t be disappointed with the HD 10 considering the GBP149.99 price.

Again, for the in-depth details check out our Fire HD 10 review[4].


  1. ^ budget tablet (
  2. Fire for Kids Unlimited (
  3. ^ Fire 7 review (
  4. ^ Fire HD 10 review (

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