UK broadband ‘cheap and fast’, shock study finds

Broadband is the UK is among the cheapest and most effective in the world, a study has claimed. teamed up with BDRC Continental to examine 3,351 broadband package prices in 196 countries across the world and determined UK residents were paying the eighth-cheapest prices in western Europe at an average of £40.68 (GBP30.70) per month. The UK boasted the fifth-fastest internet speeds in the global study and within the top third cheapest in both European and worldwide standards – somewhat surprising results given the regular reports into the poor speeds and connectivity suffered by much of the UK[1].

Poor broadband speeds is still a major concern for much of the UK (Photo: Getty)

The majority of homes in the UK have experienced problems with their broadband, a study from Which? found last month.

More than 50 per cent of 1,700 questionedreported issues with their broadband within the past year, complaining of price increases, slow speeds and frequent connection drop outs. Virgin Media and Talk Talk customers were the most likely to experience difficulties, followed by those with a Sky and BT connection. Despite the performance issues, UK residents pay less for their broadband than people in Ireland, Spain, Greece and the Netherlands, among others.

Italy topped the table for the cheapest internet prices in Europe, paying an average of £28.84 monthly, followed by Germany’s £34.02 and£35.86 for residents of Denmark. France was in fourth place, with average prices of £36.34 per month.

British broadband speeds fall short of customer expectations[2]

The teams examined package prices between August and October this year, and found prices in Iran were the lowest in the world (£5.37 monthly). The highest fees were found in Burkina Faso, where packages average an incredible £954.54 monthly.

The UK comes up particularly favourably in comparison to Canada, where prices average £54.92, which is still the lowest price in north America, and the US, where residents pay around £66.17 monthly.

UK broadband ‘cheap and fast’, shock study findsBroadband speed expectations were often far higher than the speeds achieved, Which? found in August 2017 (Photo: Which?)

“In the UK there can be no doubt there is still a significant number of people who feel they are paying too much for a service that’s less than adequate, however the hugely popular narrative that the UK has awful, expensive broadband simply isn’t true,” Dan Howdle, consumer telecoms analyst at said.

The UK’s digital deserts are a serious problem[3]

“These figures, along with the global speed measures we released in August this year, show the UK is not only in the top fifth fastest, but also in the top third cheapest in both the world and Western Europe.

“With a healthy, open marketplace offering very cheap broadband deals to everyone and so-called ‘superfast’ speeds to almost 96 per cent of homes, the UK is doing considerably better than the majority of countries around the world.”


  1. ^ poor speeds and connectivity suffered by much of the UK (
  2. ^ British broadband speeds fall short of customer expectations (
  3. ^ The UK’s digital deserts are a serious problem (

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