Big Snapchat redesign planned
Snap CEO Evan Spiegel announced the company is redesigning its Snapchat application to make it easier to use. Spiegel said Snapchat is difficult to understand, and they are addressing this problem. “There is a strong likelihood the redesign of our application will be disruptive to our business in the short term,” he said.
“We also don’t yet know how the behaviour of our community will change when they begin to use our updated application.” Spiegel added that high-speed and affordable wireless connectivity is necessary to use Snapchat, and this is an obstacle for global growth. “We are taking action both internally and externally to improve connectivity for our community,” he said.
Snap is focused on product improvements, like its new streaming architecture for Story playback.
“Externally, we are exploring partnerships with select wireless carriers who can help us to provide our service at a lower cost to our community.”
- ^ announced (investor.snap.com)
- ^ Snapchat will soon have its own original scripted shows (mybroadband.co.za)