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Top 10 South African online publishers and websites

Effective Measure[1] has released its website traffic statistics for July 2017, which show that News24 is the largest website in South Africa – with 5.32 million unique local browsers. Effective Measure is the official traffic measurement partner of the IAB South Africa[2] and provides accurate traffic and demographics statistics for SA’s top websites. Gumtree ranked second with 5.29 million local browsers, followed by IOL with 2.76 million.

The table below shows the top websites in South Africa, based on South African unique browsers. Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table. A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.[3]

Biggest South African Websites
Website Unique SA Browsers Page Views
news24.com 5 325 106 61 951 862
gumtree.co.za 5 299 866 130 811 699
iol.co.za 2 764 715 15 640 580
timeslive.co.za 2 662 763 17 500 468
msn.com 2 648 190 40 791 540
ewn.co.za 2 066 476 13 028 746
autotrader.co.za 1 891 918 62 025 436
mybroadband.co.za 1 854 541 7 392 546
dstv.com 1 674 984 16 234 623
soccerladuma.co.za 1 641 217 47 805 497

Top online publishers in South Africa

Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
Online Publisher Unique SA Browsers Page Views
24.com 15 372 103 376 118 418
Gumtree 5 299 866 130 811 699
Times Media LIVE 4 972 776 47 825 488
Caxton Digital 4 897 715 32 032 136
Kagiso Media Limited 4 250 098 59 202 659
Independent Online 3 179 722 18 962 757
DStv Digital Media 2 861 022 44 694 925
Primedia Broadcasting 2 636 228 15 120 243
MyBroadband 2 483 555 9 624 949
Auto Trader 1 959 810 75 031 225

Now read: South Africa’s top 10 technology websites in 2017[4]

References

  1. ^ Effective Measure (www.effectivemeasure.com)
  2. ^ IAB South Africa (iabsa.net)
  3. ^ South African Internet Map. (www.sainternetmap.co.za)
  4. ^ South Africa’s top 10 technology websites in 2017 (mybroadband.co.za)

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