Parks Associates: 21pc of US Broadband Households Use Wellness, Fitness, or Diet Apps

Parks Associates: 21pc Of US Broadband Households Use Wellness, Fitness, Or Diet Apps


3, 2017 : Parks Associates today announced new digital health research showing that 21pc of U.S. broadband households use a wellness, fitness, or diet app. The firm’s research reveals moderately positive NPS scores for these apps, with 38pc of respondents likely to recommend them to a friend or family member, while 23pc are hesitant to do so, resulting in an overall NPS of 15.

“NPS scores for wellness apps are below those for other, more mature industries such as tablets or online entertainment services,” said Harry Wang, Senior Research Director, Parks Associates. “There are also great variations by app brands, with Fitbit scoring the highest NPS at 32.

The wellness app industry has a lot of catchup work to gain consumer trust, and key to their future success is to focus on delivering an excellent user experience through customization and personalization.”

Parks Associates will examine the personalization of healthcare through IoT and smart tech during the fourth-annual Connected Health Summit: Engaging Consumers, August 29-31 in San Diego. The event will address business strategies and consumer demand regarding connected health and virtual care. The conference will also provide strategic insights into service innovations, consumer engagement, care accountability, and platform design to determine successful approaches in the deployment of connected health solutions. Wang will moderate the session “Precision Medicine: Customizing Healthcare through IoT and Smart Tech” at 8:45 a.m. on Wednesday, August 30. This opening panel will look at how the healthcare industry will translate the precision medicine concept into practice and what business opportunities are available for technology providers. Joining Wang on the panel are the following speakers:
oKari Hall, VP, Global Services, ResMed Software as a Service (SaaS) Business, ResMed
oPhillip LaJoie, VP, Operations, 2bPrecise
oJohn Mattison, MD, Chief Medical Information Officer, Kasier
oSreeram Ramakrishnan, Ph.D., VP-Health and Business Analytics, UPMC Insurance Services
oRick Valencia, President, Qualcomm Life The session “Healthcare UX: Designing the Best Customer Experience,” 11:15 a.m. on August 31, invites leading healthcare and UI design organizations to discuss their digital service platform innovations and their impact on the customer experience, patient engagement, and care outcomes.

The panel features the following speakers:
oScott Plewes, VP, User Experience, Macadamian
oStuart Slutzky, Chief, Product Innovation, Humana Wellness Solutions
oKevin Yamazaki, CEO, Sidebench The fourth-annual Connected Health Summit provides in-depth analysis and discussion on the implications of the connected healthcare revolution and the resulting consumerization of healthcare. Event sponsors include Independa, iQor, Reemo Health, AARP,, BodiMetrics, Macadamian, mPulse Mobile, PokitDok, ULE Alliance, Vivify Health, Z-Wave, California HealthCare Foundation, Best Buy, Good Samaritan Society, Rapid Response Monitoring, Freeus, and MobileHelp Healthcare. Registration is open for the fourth-annual Connected Health Summit and media are invited to attend. For more information, visit

To schedule an interview with an analyst or to request specific research data, please contact Julia Homier at, 972-996-0214.

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