Parks Associates: One-Third of U.S.

Broadband Households Familiar With Smart Home Devices

DALLAS, May 19, 2017 /PRNewswire/ — Parks Associates1 released new research showing roughly one-third of U.S. broadband households report they are familiar with smart home devices. In addition, more consumers see value in smart home devices, including smart door locks, video door bells, and networked cameras, than are familiar with the products, indicating a robust opportunity for broader adoption and usage.

CONNECTIONS(TM): The Premier Connected Home Conference2, May 23-25 in San Francisco, features a special session sponsored by Greenwave Systems, “Smart Home Platforms: Revolutionizing the Consumer Experience3,” examining solutions and business strategies for companies to enhance the value of IoT devices for customers.

Parks Associates: Smart Devices: Familiarity, Perceived Value and Affordability

“More than one-fourth of households own at least one smart product, but only 12% own a smart home system,” said Tom Kerber4, Director, IoT Strategy, Parks Associates. “CONNECTIONS(TM) will address how service providers, product developers, and manufacturers can bridge that gap and adapt their strategies to sell more, both as part of the system sale and post-installation.”

Smart Home: Quest for Compelling Use Cases5, new research from Parks Associates, shows that nearly 70% of smart product owners own a device that is not connected to a smart home system and only 35% of smart product owners have the product integrated into a smart home system.

“We’re seeing an ever-increasing demand from customers wanting to use speech and gesture to interact with IoT devices and services.

This trend is a focal point in the industry today, and we’re looking forward to exploring it further in our upcoming CONNECTIONS(TM) panel,” said Vaughn Rhodes6, VP, Product Management, Greenwave Systems. “CONNECTIONS(TM) has proven to be a great place to share ideas with leaders in the IoT ecosystem, and we’re thrilled to be again be participating in the annual event.”

Smart Home Platforms: Revolutionizing the Consumer Experience7,” 11:45 a.m. on Thursday, May 25, examines strategies to enhance user experiences through IoT solutions that unlock the full potential of all connected platforms. The session feature the following speakers:

  • Dave Evans, CTO and Co-Founder, Stringify
  • Luke Freiler, CEO, Centercode
  • Greg Kahn, President & CEO, Internet of Things Consortium
  • Dr. Chris Mitchell, CEO and Founder, Audio Analytic
  • Vaughn Rhodes, VP of Product Management, Greenwave Systems

To register for the 21st-annual CONNECTIONS(TM) conference, visit To schedule an interview with an analyst or request specific research, contact Holly Sprague at

CONNECTIONS(TM) is the premier connected home event hosting over 700 executives from the connected entertainment, IoT, and smart home industries. The event features research workshops highlighting Parks Associates’ consumer data and analysis and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Contact Holly Sprague
Parks Associates

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SOURCE Parks Associates

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  • ^ CONNECTIONS(TM): The Premier Connected Home Conference (
  • ^ Smart Home Platforms: Revolutionizing the Consumer Experience (
  • ^ Tom Kerber (
  • ^ Smart Home: Quest for Compelling Use Cases (
  • ^ Vaughn Rhodes (
  • ^ Smart Home Platforms: Revolutionizing the Consumer Experience (
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