Parks Associates: More than Three-fourths of U.S. Broadband Households Use Wi-Fi for In-home Connectivity
DALLAS, May 31, 2017 /PRNewswire/ — International research firm Parks Associates today announced new IoT research deliverables on home security, smart energy, Wi-Fi hotspots, and connected living in Canada. The research on the U.S. and Canada examines the demand for smart home products and services and the impact across multiple verticals, including home energy and security, connected entertainment, smart home, and other IoT solutions.
“Consumers already use lots of data on their mobile, smart home, and entertainment devices, and Wi-Fi is doing most of the work in the home, accounting for more than 70% of data used per month in U.S. broadband households,” said Harry Wang, Senior Director of Research, Parks Associates. “Consumer data needs will continue to increase, both in and outside the home, as between 2015 and 2020, U.S. households will acquire more than 2.3 billion connected devices. Providers and manufacturers must ensure their offerings can deliver a positive user experience despite these increasing demands–and that they are positioned to leverage new revenue opportunities emerging from the connected home.”
According to Parks Associates’ IoT research:
Newly released industry research available for purchase includes:
Wi-Fi Hotspots: Global Outlook reviews consumer use of Wi-Fi and analyzes the public Wi-Fi hotspot market from the perspectives of Wi-Fi service providers and enterprise customers that deploy public Wi-Fi to serve consumers.
It also examines the entry of Wi-Fi-first mobile service providers and the potential impact on mobile operators’ business. The report also profiles new Wi-Fi standards and their potential competitors and includes a global forecast of revenues from public Wi-Fi hotspot services targeting both consumers and business customers.
Connected Consumers in Canada explores awareness, demand, and adoption for connected entertainment, smart home, energy management, and other IoT solutions with analysis of a nationwide consumer survey. The research compares 2017 results to data from past surveys to identify trends and changing attitudes among Canadian connected consumers.
Smart Home-Utility Partnership Opportunities analyzes the competitive landscape for distributed generation and storage, highlighting the market advantages of electric utilities, retail electricity providers, and third-party vendors.
The research includes charts for households, broadband households, home security households, broadband and home security household penetration, net new home security households, and broadband household share of home security households.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. http://www.parksassociates.com
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