‘Data hungry’ millennials blamed for broadband surge

'Data Hungry' Millennials Blamed For Broadband Surge

Invercargill households consumed 51 percent more broadband data than the same time last year. Data hungry millennials are possibly behind a surge in internet usage in Invercargill. A report on internet usage on Chorus’ copper and fibre networks showed Invercargill households consumed 51 percent more broadband data than the same time last year.

The increase was driven by surging demand for streaming services, according to new statistics from Chorus. Chorus network strategy manager Kurt Rodgers said the average Invercargill home used 137GB of broadband data on Chorus’ copper and fibre networks in April 2017 compared to 91GB in April 2016.

“Typically, homes now have several connected devices at any one time, so we’re all using far more data and many of us are demanding faster and more reliable broadband speeds,” Rodgers said. Data usage in the city increased between 6am and 8.30am and spiked again after 3.30pm.

It was unlikely to be a coincidence that it was the same time “data-hungry” members of the family finished school, Rodgers said.

“Household usage slows down again over dinner time, and from 7:30pm it climbs to the highest usage period of the day, between 8pm and 10:30pm, as people get through one or two Netflix shows, upload the homework or Skype friends and family,” he said. The Telecommunications Users Association of New Zealand chief executive Craig Young said there had been a general increase in usage across the countryside so in some ways the growth was reflective of the general trend.

“There’s a real growth in the number of devices connecting and downloading content from the internet. Big drivers are definitely around video on demand and streaming,” Young said.

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However, in Southland Invercargill was the only city to have UFB in phase one, while Bluff, Te Anau, Otatara, Riverton West and Winton were covered by UFB2, Young said.

“We know there continues to be areas of rural Southland that would do better under Rural Broadband Initiative RBI2 and we are waiting for the outcome of that process.”

There was a wait on the outcome of the RBI2 programme but the tenders had been received and it was now a waiting game for Crown Fibre to decide, Young said.

“We remain committed to the idea that all New Zealanders should have access to affordable and fast broadband,” he said. Nationally, the average New Zealand home used about 150GB of broadband data in April 2017, compared to about 101GB in April 2016.

– Stuff

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