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Connected Consumer Survey 2016: Fixed Broadband Retention and Satisfaction in Europe and the USA

DUBLIN–(BUSINESS WIRE)–

Research and Markets has announced the addition of the “Connected Consumer Survey 2016: Fixed Broadband Retention and Satisfaction in Europe and the USA”1 report to their offering.

“Significant investment in next-generation access (NGA) and attractive discounts offered by operators are changing the competitive landscape in Europe and the USA.”

This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in Europe and the USA. In particular, it focuses on the behaviour, preferences and future plans of fixed broadband users. This part of the survey was conducted in association with Survey Sampling International (SSI).

The research was conducted in July and August 2015.

The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 7250 respondents.

The growing availability and affordability of superfast broadband is creating new opportunities for well-positioned players, but customers also have higher expectations of their service. Operators need to keep on top of these changes in the market.

This Report Provides

– New consumer insights derived from 7250 respondents surveyed in seven different countries

– Insights into the usage behaviour and preferences of fixed broadband subscribers

– Information about bundling, retention, changing usage habits and changing demographics for fixed broadband services

– A breakdown of the key factors affecting Net Promoter Score (NPS), with further discussion about which operators are particularly effective at achieving high scores

– Detailed information about which value-added services have a measurable effect on customer satisfaction.

Key Questions Answered

– What are the most significant drivers of fixed broadband churn and how can operators most effectively approach customer retention?

– What are the key factors that affect Net Promoter Score (NPS), and which operators are particularly effective at scoring highly – and why?

– How can operators most effectively approach bundling, and in particular fixed-mobile bundling, in order to control customer churn?

– Which value-added services have a measurable effect on customer satisfaction?

For more information visit http://www.researchandmarkets.com/research/xcvppg/connected2

View source version on businesswire.com: http://www.businesswire.com/news/home/20160802006703/en/3

References

  1. ^ “Connected Consumer Survey 2016: Fixed Broadband Retention and Satisfaction in Europe and the USA” (www.researchandmarkets.com)
  2. ^ http://www.researchandmarkets.com/research/xcvppg/connected (www.researchandmarkets.com)
  3. ^ http://www.businesswire.com/news/home/20160802006703/en/ (www.businesswire.com)

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