21st Century Fox expands National Geographic brand activities
The National Geographic Society and 21st Century Fox have reached an agreement to expand their 18-year partnership through which they have owned and operated the properties in National Geographic Channels.
Consideration for the transaction is valued at $725 million. As a result, the Society s endowment will significantly increase to nearly $1 billion. The new entity will be owned 73% by 21st Century Fox and 27% by The National Geographic Society with a shared governance structure and equal representation on the board of directors. The board chair will alternate annually, with Gary Knell, National Geographic Society President and CEO, serving as the board s first chairman. The new expanded joint venture will operate as National Geographic Partners and will combine the National Geographic television channels with National Geographic s other media and consumer-oriented assets, including: National Geographic magazines; National Geographic Studios; related digital and social media platforms; books; maps; children s media; and ancillary activities, including travel, location-based entertainment, archival sales, catalog, licensing and ecommerce businesses. Combining these assets into one organization will create greater opportunities to pursue National Geographic s mission of increasing knowledge through science, exploration and research.
Declan Moore, a 20-year veteran of the Society currently serving as Chief Media Officer, has been appointed CEO of National Geographic Partners.
The expansion of our nearly two decade partnership with 21st Century Fox is another milestone for The National Geographic Society, which for much of its 127 years has sponsored groundbreaking scientists and explorers and shared the knowledge and wonder with the world, using the best and most creative media platforms of each era, Knell said.
The value generated by this transaction, including the consistent and attractive revenue stream that National Geographic Partners will deliver, ensures that we will have greater resources for this work, which includes our grant making programs that support scientists and explorers around the world. As media organizations work to meet the increasing demand for high quality storytelling across multiple platforms, it s clear that the opportunity to grow by more closely aligning our branded content and licensing assets is the right path. We now will have the scale and reach to continue to fulfill our mission long into the future. The Society s work will be the engine that feeds our content creation efforts, enabling us to share that work with even larger audiences and achieve more impact. It s a virtuous cycle.
We are privileged to have the opportunity to expand our partnership to continue to bring to audiences around the world, The world and all that is in it, as National Geographic Society s second president Alexander Graham Bell stated more than a century ago. We believe in the Society s mission of bringing the world to audiences through science, education and exploration, said James Murdoch, CEO of 21st Century Fox.
We re working hard to focus our portfolio on brands that have unquestionable consumer appeal. This expanded partnership, bringing together all of the media and consumer activities under the National Geographic umbrella, one of the most treasured names in the world, creates vast opportunities and enables this business to be even more successful in a digital environment. In addition, we look forward to benefitting from Declan s leadership and his keen ability to make the spirit of National Geographic come to life every day through rich storytelling across media for millions around the world.
We re very excited and honored to work with the Society s extraordinary explorers, scientists and visual storytellers to propel their incredible work to audiences around the globe.
The National Geographic Society Board of Trustees truly believes that this expanded partnership with 21st Century Fox well positions our institution for today and for tomorrow in a way that ensures a sustainable future, while protecting and building upon the legacy of our founders, said John Fahey, Jr., chairman of the NGS Board, and CEO of the Society from 1998 until 2014.
Our partners at 21st Century Fox have been extraordinarily collaborative for nearly two decades, and we are certain that the future is brighter as a result of today s announcement. Closing of the transaction is subject to customary conditions. The transaction is expected to close later this year.