News : Olympic Gold Medallist Gears Up To Deliver Business …

Thursday, 19th September 2013(PR13/0424)

Chris Boardman MBE swaps cycling fast lane for information superhighway at Superfast Lancashire event;
Futurologist gives unique insight in what lies ahead for county s businesses in a fibre world
Olympic gold medallist and entrepreneur, Chris Boardman MBE, will be swapping his cycling fast lane and inspiring Lancashire businesses to take the information superhighway, when he visits the county next month.

Boardman, who hails from the North West, is the keynote speaker at the Get Your Business Superfast event on Friday, October 4.
Organised by Superfast Lancashire and its Business Support Centre team, the event at Preston North End Football Club, is free for the county s small and medium businesses and designed to help them make the most of the latest communications.
In a series of informal presentations, masterclasses and workshops, delegates will be given advice on areas such as digital marketing and social media, as well as de-mystifying Cloud Computing .

Better use of the World Wide Web and creative website design will also be covered.
The first half of the event kicks off with a presentation by BT futurologist Dr Nicola Millard who will give her own unique insight into what may lie around the corner for both businesses and their customers.
While British cycling legend, Chris Boardman, is lined up for the home straight of the event, hoping to inspire delegates on their way with his talk entitled From dole to Olympic gold, and building a successful business .

To find our more or to register for the free event, log onto:
County Councillor, Jennifer Mein, leader of Lancashire County Council, said: Superfast Lancashire will bring great benefits for the county not just for individuals but for businesses too. A key part of the project is ensuring that business people across the county are fully aware of how access to high-speed broadband can help their businesses.

During the day specialist advisors from the Superfast Lancashire Business Support Centre – which was launched in the summer – will also be on hand to talk about their free support services.
Based at a purpose-built e-business suite at the Lancashire Business Park, in Leyland, the team runs tailored teach-in sessions to help SMEs across the county learn first-hand and how super-fast broadband and other communications can help their businesses flourish.
Councillor Mein added: I have seen for myself what is on offer at Superfast Lancashire s Business Support Centre and I d urge local business people to come along to this exciting event and find out for themselves how their businesses can benefit.

SMEs wanting more information can log onto:
Superfast Lancashire is the multi-million pound partnership between Lancashire County Council and BT which will make high-speed broadband available to 97 per cent of Lancashire s homes and businesses by
the end of 2015 – with additional funding from the Government s Broadband Delivery UK programme, as well as the European Regional Development Fund, Blackburn with Darwen Council and Blackpool Council.

Notes to editors
Superfast Lancashire s Business Support Programme is governed by eligibility criteria defined by the ERDF (European Regional Development Fund) based on size, primary activity, turnover etc. Businesses will be expected to complete an initial short self-certification form which will be validated by one of the advisors.

The programme will link with other key support initiatives across Lancashire. This will enable businesses to gain from the extended benefits of complementary programmes such as Regenerate Pennine Lancashire, subject to not having exceeded their ERDF allowance.
The Business Support Programme is funded by the European Regional Development Fund (ERDF) in partnership with Superfast Lancashire.

BT is contributing 30 million to the project whilst 10.8 million will come from Broadband Delivery UK (BDUK), 16.5 million from the European Regional Development Fund and 5.2 million from local councils ( 4.7m from LCC, 300,000 from Blackburn with Darwen Council and 230,000 from Blackpool Council.)
This project is part financed by the North West European Regional Development Fund Programme 2007 to 2013.

The Department for Communities and Local Government is the managing authority for the European Regional Development Fund Programme, which is one of the funds established by the European Commission to help local areas stimulate their economic development by investing in projects which will support local businesses and create jobs.

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