Sky Sports secures international football broadcast rights
Sky has boosted the appeal of its TV packages by securing the rights to Home Nations and Republic of Ireland qualification matches for UEFA Euro 2016 and the 2018 FIFA World Cup.
The new agreements with UEFA will see Sky Sports show live coverage of competitive England, Scotland, Wales, Northern Ireland and the Republic of Ireland matches between 2014 and 2017.
Including other fixtures from around the world, Sky now has a schedule of 500 international matches for football fans to enjoy over three years.
The firm said the latest deal complements the “unrivalled portfolio of rights” shown across its six sports channels in the UK, and underlines Sky Sports as “the home of televised football”.
Barney Francis, Managing Director of Sky Sports, argued that the UEFA European Championship and FIFA World Cup are “football s most important international tournaments”.
“This deal offers Sky Sports viewers the complete qualification story,” he stated.
“We ve been broadcasting international football since the beginning of Sky Sports and this deal means our viewers can enjoy watching some of the best players and nations over the next four years.”
Mr Francis claimed there has “never been a better time to be a Sky Sports subscriber”, with “an unrivalled breadth of sport” offered across its platform.
“This year our viewers can enjoy The British & Irish Lions Tour, back-to-back Ashes Series, the ICC Champions Trophy, every race live in the F1 season, Super League, US Open & US PGA Golf, Andy Murray defending his US Open title and of course our biggest ever season of football,” he stated.
Meanwhile, Sky Sports has won the rights to broadcast all 2013 UEFA European Under-21 Championship matches exclusively live.
The tournament – which features the top young stars from England and seven other European nations – gets underway on June 5th in Israel.