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Ahead of Dhirubhai Anniversary, RIL dials JIO

On the eve of the 83rd birth anniversary of Founder Chairman Dhirubhai Ambani, RIL launched Jio, one of the world s largest digital initiatives designed to deliver hi-speed connectivity and 4G broadband services in every nook and corner of India, to its 1 lakh-plus employees and their families.

The star-studded event, which featured Shah Rukh Khan and Academy-winning music director A R Rahman, saw many a first. The event saw the third-generation of Ambanis twins Isha and Akash taking centre-stage and welcoming the audience. It was also the first Employee-only, Partner-Consumer initiative ever to have happened in the history of corporate India, with over a lakh employees spread across a 1,072 centres across India, and one in Dallas, US, connected to the launch event at RCP on Jio s own hi-speed network. Through two-way video conferencing, RIL Chairman & Managing Director Mukesh Ambani interacted with employees watching the event from distant places. The participants, all of whom where RIL and Jio s employees hailed from varied cultural backgrounds located in diverse geographies. The motto – One India. One RIL. One Jio. One for all and all for one – resounded at the venue.
RIL launch event was reflective of a miniature India, with people from all walks of life, from various backgrounds engaged simultaneously.

With this employee launch, Jio became the one common strand that runs through every single employee, entwining them together. Speaking on the occasion, Shri Ambani said, Friends, today on the eve of the 83rd birthday of Dhirubhai, it is my proud privilege to invite all our Reliance families and friends to be the first to experience Jio s services. While you enjoy Jio Digital Life, I am also counting on you, as part of my family, to be part of co-creating the best experience for all our customers. I am sure that when you experience the next generation service of Reliance Jio you will spread the word. Iterating his confidence in the youth of India, the Shri Ambani added: India and Indians cannot afford to be left behind in this new world. India is ranked around 150 in the Internet and mobile broadband penetration out of 230 countries, Jio is conceived to change this.

1.3 billion Indians cannot be left behind as the world enters a new era. We have the youngest population in the world. Give them the tools. Give them the skills. Give them the environment. They will surprise us.

It is this opportunity to transform the lives of our 1.3 billion Indians that motivated Reliance to enter this space. And Jio is the result. Jio will help advance and realize the potential of every Indian and India.

I have no doubt that with the launch of Jio, India s rank will go up from around 150 to among the top ten in the next few years for internet and mobile broadband penetration. The event also saw the Old Reliance, the traditional projects and production powerhouse (B2B), joining hands with the New Reliance, the consumer-facing business of retail and digital services (B2C), to celebrate the employee launch of Jio, elevating them all on to a common digital platform where they will be living the same Digital Life. In another aspect, the event was unique. Digital townhalls of large corporates and multinationals usually involve only the top bosses. This is the first time a company has involved every single one of its employees, from the lowest rung right to the top, and their families in the town hall event.

The corporate world has never witnessed anything like this before.

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