Key operators share views on multiscreen
He added that a soft launch is planned for the end of June, with the big bang scheduled to take place after the summer.
The Irish incumbent Eircom will meanwhile finally launch its IPTV service, as part of a quad play offer and in direct competition with Sky and UPC, later this year, according to Simon Kelehan, the company s head of content.
Both were speaking at breakfast briefing entitled Monetising pay-TV multiscreen.
In it, Tamara Leemans, CTO at the Belgian operator VOO, said that second screen purchases on its product were mostly sports events, in particular football, and moving from the PC to iPad.
She also said that although its product does not currently carry advertising, it may do so in the future, its priorities being geeting on Android, creating more customer awareness and adding more linear channels to its offer.
Scott Kewley, multiscreen product director digital entertainment, Virgin Media, meanwhile said that the company is using multiscreen as a differentiator.
Several panelists said it was important to offer an out of home experience despite 90% of multiscreen viewing taking place in the home.