Ian Livingstone to Broadband Providers: You're Holding the Games …
Published18th, October 2012
Speaking at the Broadband World Forum in Amsterdam on Wednesday, Eidos Life President Ian Livingstone said that broadband bottlenecks around the world are slowing down the game industry’s transition from the physical to the digital world, and urged telecommunications companies to build more broadband infrastructure.
“What we need is super-speed broadband,″ said Livingstone. “You’re kind of holding us back in many respects.”
With the worldwide games industry estimated to be worth $50 billion and expected to grow to $90 billion by 2015, telecommunication companies should see the benefit of working with the industry to satisfy customers and promote the future of commerce online.
“The games industry is big… it’s the largest entertainment industry in the world,″ Livingstone continued. ″Games are now moving from a product to a service,″ he explained, “with revenues from network sales expected to surpass those from packaged, physical goods next year.”
“We’re still having to fight bandwidth to avoid latency,″ he said, noting that 40 milliseconds is the minimum requirement for a decent online gaming experience and adding that games take longer to download despite speed increases in broadband because “the files are getting ever and ever bigger.″
Livingstone concluded by comparing broadband networks to London’s Victorian sewer system that was built in the 1860s. When that system was built it had six times more capacity than it needed at the time.
″The message is: build bigger pipes and we’ll try not to fill them,″ he said. “ISPs, please do not rest on your laurels.″